I relocated to Hong Kong to embrace the role of Senior Visual Merchandiser for Loewe, driven by a desire to challenge myself in a different market and immerse myself in a new culture. I oversee visual merchandising across 22 stores in three countries, have successfully launched numerous new stores across Asia, and manage a variety of pop-ups and brand activations, elevating Loewe’s presence in the region.

In collaboration with my fellow Heads of Visual Merchandising, I have played an integral role in supporting the setup of the Paris showroom following the runway shows, working closely with global merchandising and visual teams to deliver a seamless and inspiring brand experience worldwide.